CIIE HOT NEWS | NYO3 officially announce the new name"诺威佳", leading the new trend of Nordic health

2022-11-10

 

The 5th CIIE was held as scheduled. This year, the newly established Nordic Innovation Center Exhibition Group is more noticeable. On November 7, at the Northern European Sustainable Development Innovation Forum, John Bao, the General Manager of Asia Pacific Region, released a new image of the NYO3 brand.

NYO3 conveys the concept of Norwegian nutrition meal supplement, "诺威佳"customized nutrition upgrade healthy life

The brand upgrade integrates "诺威佳" authorized by NYO3 China, which is supported by the Nordic Innovation Center, and has been received by the Danish Consul General, Mr. Wei Mingke, Mr. Ning Feng, President of the National Convention and Exhibition Center (Shanghai) Witness together. At the site of the Innovation Exhibition, was congratulated by the Norwegian Ambassador to China, Ms. Bai Sina, and Mr. Rolf, Counselor of Norwegian business, and was supported by the NYO3 strategic partner Norway Aker Biomarine.

The development of the NYO3 brand in China is really important. In the past five years, China has adhered to the brand concept of "From Norway, natural and pure", and transmits Nordic health lifestyles to users. With strong products and research and development strength, it has accumulated service every year. For 8 million user families, NYO3 shrimp oil has achieved good results in the industry's TOP1 on e-commerce platforms such as Tmall, JD.com, and Tiktok.

Mr. John, the General Manager of Asia Pacific Region, said: "In the future,诺威佳 will provide Chinese users with personalized customized products that are more in line with Chinese users and bring Norwegian organic health to more Chinese consumers."

"Nature and Pure"get more attention, "From Norway" NYO3 is deeply loved by consumers

The NYO3 brand is especially known for its "3 top of Norwegian treasure" and is well-known by Chinese consumers. Based on the concept of "From Norway, Pure and simple", NYO3 shrimp oil is caught through ECO-Harvesting technology to fish fresh Antarctic shrimp, and uses Flexitech fresh extraction of shrimp nutrition to create a pure and natural high-quality pure phosphate oil. Because NYO3 phosphate oil is rich in unique ingredients such as marine phospholipids, Omega-3, choline and shrimp coskin, it is known as "Norwegian New National Treasure" and "Norwegian longevity key".

In recent years, the international brand NYO3 get more attention in the Chinese market. The "natural and pure" concept get deep love by the Chinese consumer market. In the field of expanding the segment, NYO3 has participated in the Expo in four years. In August this year, as one of the 7 local brands in Norwegian, 17 products sold with them were sold on cross-border e-commerce channels and appeared in the tenth of China. The International Services Trade Fair Nordic Innovation Exhibition Hall shows its diversified products to the world and China.

With strict control of product quality and standards, NYO3’s Krill oil was shortlisted for 2022 Nutra Ingredients Annual Omega-3 Product Award, which was deeply recognized and praised by international authority. Adhere to the quality of 100%pure oil, NYO3 leads the China Health Circuit. Following the title of "Tmall Treasure New Brand", in July this year, he won the JD.com Health "Lightning Ace Plan-Xinrui Brand Award", and the brand sound and influence continued to increase.

Precisely cover the Chinese market, "诺威佳" is moving towards a new chapter in professional customization

Successfully grasped the global consumption health upgrade and the outbreak of epidemic conditions to the big health industry, and the entire category of NYO3 maintained a steady growth. The NYO3 product track of the Fourth Entry Expo has made a high progress, the performance is prominent, and the brand voice has steadily improved.

Deeply cultivating the Chinese market and insight into the health needs of Chinese users. On the basis of retaining the high-quality and natural unique genes of Nordic European Europe, NYO3 launched the "诺威佳". While accurately solving the needs of Chinese users' health management, it also created the NYO3 brand. The new matrix has opened the brand and moves towards professional customization.

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