GEORGE TOWN,Malaysia,Aug. 28,2024 -- Hard Rock CafePenang proudly announces the grand launch of Rock Shop George Town,marking its debut as the first standalone store in George Town,Penang,a UNESCO World Heritage Site celebrated for its historic architecture and cultural landmarks.

The facade of Rock Shop George Town,Penang in the evening.

Nestled within the vibrant streets of George Town,the store seamlessly integrates contemporary style with the city's rich heritage. Boasting an eclectic range of merchandise,from trendy apparel to coveted accessories and iconic pins,every item reflects the spirit of rock n' roll with Penang's UNESCO World Heritage Status.

Michael Smeeton,General Manager of Hard Rock Hotel Penang,emphasised the store's significance,"Being the first standalone Rock Shop in a UNESCO World Heritage Site is a big deal for us. More than just merchandise,we offer an experience that resonates with the soul of rock n' roll in Penang. It's a testament to our commitment to push boundaries and create memories,just like our hotel."

Guest of Honour Yang Berhormat Wong Hon Wai praised the launch,"The arrival of this global brand in George Town also signifies the recognition of Penang as a renowned tourist destination by international brand giants. Hard Rock is more than just a hotel and store; it is a cultural and artistic platform that attracts artists,musicians,and cultural events,further enriching Penang's cultural ecosystem."

Joining the celebration were distinguished figures from various sectors,including Yang Berhormat Wong Hon Wai,Penang State EXCO for Tourism and Creative Economy,Mr. Ooi Chok Yan,Chief Executive Officer of Penang Global Tourism,Mr. Jeffrey Chew Gim Eam,Chairman of Teluk Ewa Port,Langkawi,Datuk Tony Goh Nai Heng,Chairman of the Malaysian Association of Hotel Penang Chapter,Dato Annie Chin Lim,President of the Penang Women's Chamber of Commerce,Raf Ramos,Director of Operations,Hard Rock International,inspectors,partners and media.

For more information,please visit https://cafe.hardrock.com/penang/

About Hard Rock®:

Hard Rock International(HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels,Casinos,Rock Shops®,Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020,an online sportsbook,retail sportsbook and internet gaming platform. Beginning with anEric Claptonguitar,Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces,which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years,and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021,and has since been honored threefold. Hard Rock was also honored by Forbes among the World's Best Employers,as well as Best Employers for Women,Diversity and New Grads and a Top Large Employer in the Travel & Leisure,Gaming,and Entertainment Industry. In the 2022 Global Gaming Awards,Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International,visitwww.hardrock.comorshop.hardrock.com.